{"id":2552,"date":"2023-10-25T12:58:36","date_gmt":"2023-10-25T10:58:36","guid":{"rendered":"https:\/\/constellation.academy\/?post_type=produkt&#038;p=2552"},"modified":"2024-05-16T11:05:10","modified_gmt":"2024-05-16T09:05:10","slug":"intercultural-collaboration","status":"publish","type":"produkt","link":"https:\/\/constellation.academy\/en\/training-catalogue\/intercultural-collaboration\/","title":{"rendered":"Intercultural collaboration"},"content":{"rendered":"\n<section id=\"acf-block-653bdab31ccef\" class=\"image-module spacing-section-py bg-bg-default dark:!bg-dark\">\n  <div class=\"container image-module__container image-module__container-full mx-auto \">\n    <div class=\"image-module__image image-module__image-contain\"> <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/constellation.academy\/wp-content\/uploads\/2025\/12\/FutureProofDigitalMarketing-e1535045229689-768x511-1.webp\" class=\"z-0 rounded-card\" alt=\"Personen Arbeit Teammeeting Laptop\" \/><\/div> \n      <\/div>\n<\/section>\n\n\n<section id=\"acf-block-651e7dd0d71f7\" class=\"spacing-section-py basic-content\" data-sticky-headline=\"What you can expect\">\n    <div class=\"container flex flex-col mx-auto xl:max-w-screen-lg gap-y-xs md:gap-y-lg basic-content-wrap\">\n        <div class=\"flex flex-col gap-y-xs md:gap-y-lg\">\n            <h2 class='headline-element align-left font-bold text-calmBlack-100 typo-h2 text-left'>What you can expect<\/h2>                                <div class=\"flex flex-col w-full md:max-w-screen-xl basic-text\">\n                    <div class='text-element align-left text-calmBlack-100 text-left typo-leading'><div class=\"page\" title=\"Page 17\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Do you work in international and interdisciplinary teams? Is travelling abroad part of your usual working life or do you deal with migration, inclusion, diversity and multiculturalism? Intercultural issues are ever present and often lead to misinterpretations, misunderstandings, tensions and conflicts.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Do you work in international and interdisciplinary teams? Is travelling abroad part of your usual working life or do you deal with migration, inclusion, diversity and multiculturalism? Intercultural issues are ever present and often lead to misinterpretations, misunderstandings, tensions and conflicts.<\/span><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Coaching in intercultural cooperation will help you to get to know yourself better and recognise potential areas of tension in intercultural contexts. Your intercultural competence will be developed and your awareness of how to deal with different cultures will be expanded. Conflicts in the context of intercultural cooperation will be resolved or better recognised and prevented at an early stage. Cultural differences will not be seen as a disruptive factor, but as an important source of information for better collaboration.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Coaching in intercultural cooperation will help you to get to know yourself better and recognise potential areas of tension in intercultural contexts. Your intercultural competence will be developed and your awareness of how to deal with different cultures will be expanded. Conflicts in the context of intercultural cooperation will be resolved or better recognised and prevented at an early stage. Cultural differences will not be seen as a disruptive factor, but as an important source of information for better collaboration.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>                    \n                <\/div>\n                \n        <\/div>\n            <!-- Foot Note CTA -->\n                <\/div>\n<\/section>\n\n\n<section id=\"acf-block-651e7dd0d7246\" class=\"spacing-section-py basic-content\" data-sticky-headline=\"Content\">\n    <div class=\"container flex flex-col mx-auto xl:max-w-screen-lg gap-y-xs md:gap-y-lg basic-content-wrap\">\n        <div class=\"flex flex-col gap-y-xs md:gap-y-lg\">\n            <h2 class='headline-element align-left font-bold text-calmBlack-100 typo-h2 text-left'>Content<\/h2>                                <div class=\"flex flex-col w-full md:max-w-screen-xl basic-text\">\n                    <div class='text-element align-left text-calmBlack-100 text-left typo-leading'><p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Intercultural collaboration coaching aims to help individuals and teams understand and productively utilise cultural differences to work effectively in global or multicultural contexts. This includes:&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Intercultural collaboration coaching aims to help individuals and teams understand and productively utilise cultural differences to work effectively in global or multicultural contexts. This includes:<\/span><\/p>\n<ul>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Cultural understanding<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Communication<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Conflict resolution<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Intercultural leadership and teamwork<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Cultural sensitisation to stereotypes and prejudices<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Adaptability to new cultural contexts and situations<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Strategic planning to maximise the benefits of cultural diversity<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Ethical challenges and values<\/span><\/li>\n<li><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Cultural understanding\\nCommunication\\nConflict resolution\\nIntercultural leadership and teamwork\\nCultural sensitisation to stereotypes and prejudices\\nAdaptability to new cultural contexts and situations\\nStrategic planning to maximise the benefits of cultural diversity\\nEthical challenges and values\\nPromoting personal reflection and awareness of own cultural perspectives and prejudices&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Promoting personal reflection and awareness of own cultural perspectives and prejudices<\/span><\/li>\n<\/ul>\n<\/div>                    \n                <\/div>\n                \n        <\/div>\n            <!-- Foot Note CTA -->\n                <\/div>\n<\/section>\n\n\n<section id=\"acf-block-651e7dd0d7247\" class=\"spacing-section-py basic-content\" data-sticky-headline=\"Modules\">\n    <div class=\"container flex flex-col mx-auto xl:max-w-screen-lg gap-y-xs md:gap-y-lg basic-content-wrap\">\n        <div class=\"flex flex-col gap-y-xs md:gap-y-lg\">\n            <h2 class='headline-element align-left font-bold text-calmBlack-100 typo-h2 text-left'>Modules<\/h2>                                <div class=\"flex flex-col w-full md:max-w-screen-xl basic-text\">\n                    <div class='text-element align-left text-calmBlack-100 text-left typo-leading'><div class=\"page\" title=\"Page 17\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\"><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;4 x 1 Modul (45')&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14593,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">4 x 1 Modul (45&#8242;)<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>                    \n                <\/div>\n                \n        <\/div>\n            <!-- Foot Note CTA -->\n                            <div class=\"flex flex-col items-center w-full mx-auto basic-footnote mt-md md:mt-0 gap-xs py-xs md:py-md cards-padd bg-singalGreen-100 rounded-card\">\n                <div class='text-element align-left typo-h3 font-bold text-center'>Still unsure? Complete the MAX potential analysis free of charge<br \/> and get personalised advice.<\/div>                <div class=\"flex justify-center button-wrap\">\n                            <a target=\"_blank\" href=\"#\" class=\"btn-secondary modal-open\">\n                        To the MAX potential analysis        <\/a>\n                        <\/div>\n                                <\/div>\n                    <\/div>\n<\/section>\n\n\n<section id=\"acf-block-652543176e2c7\"  class=\"spacing-section-bottom-full price-section\" data-sticky-headline=\"Prices\">\n    <div class=\"max-w-screen-lg mx-auto\">\n        <h2 class='headline-element align-left font-bold text-calmBlack-100 typo-h2 text-left'>Prices<\/h2>        <div class=\"flex flex-col gap-y-sm bg-white border rounded-[24px] mt-md border-calmBlack-20 cards-padd\">\n                <h2 class='headline-element align-left font-extrabold text-calmBlack-100 text-[25px]'>Intercultural collaboration<\/h2>                            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  <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<section id=\"acf-block-6501b07ef1603\" class=\"accordion-module spacing-section-py  bg-bg-default\" data-sticky-headline=\"\">\n  <div class=\"container accordion\">\n    <div class=\"flex flex-col max-w-screen-xl mx-auto gap-md md:gap-xl acc-box\">\n              <div class=\"accordion__text\">\n          <h2 class='headline-element align-left !mb-0 font-extrabold typo-h2 text-center'>Frequently asked questions<\/h2>        <\/div>\n              <div class=\"flex flex-col accordion_container gap-xs\">\n                  <div class=\"bg-silverWhite-100 pt-[27px] px-xs md:px-md max-w-content mx-auto rounded-card w-full overflow-hidden tab \">\n            <button class=\"flex items-center w-full mx-auto font-normal text-left transition duration-300 ease-in-out cursor-pointer pr-md pb-[27px] tab_title md:pr-14 text-[24px] focus:outline-none\" id=\"accordion-6a8144bec82aa-tab-1\">\n              What is a potential analysis?              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"20\" viewBox=\"0 0 21 20\" fill=\"none\">\n                <path d=\"M19.875 6.0927L10.9417 15.0177C10.6917 15.2594 10.3 15.2594 10.0584 15.0177C10.05 15.0094 10.05 15.0094 10.05 15.0094L1.1167 6.0752\" stroke=\"#101820\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/button>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-base text-calmBlack-80'><p><span class=\"--l --r sentence_highlight\">The potential analysis shows where an individual, a team or a company lies in terms of future capabilities compared to the benchmark. <\/span><span class=\"--l --r sentence_highlight\">This is an ideal reference point for planning where further development makes sense.<\/span><\/p>\n<\/div>              <\/div>\n            <\/div>\n         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class='text-element align-left typo-base text-calmBlack-80'><p><span class=\"--l --r sentence_highlight\">Whether you are an individual or a company: <\/span><span class=\"--l --r sentence_highlight\">On our platform, you will find everything you need for your future viability from a single source. <\/span><span class=\"--l sentence_highlight\">And you can rely on the fact that all offers are harmonised, scientifically sound and practical at the same time.<\/span><\/p>\n<p><span class=\"--l --r sentence_highlight\">Register for free and choose what you need to actively shape your future or that of your company. <\/span><span class=\"--l sentence_highlight\">Once logged in, you can access all content at any time.<\/span><\/p>\n<p><span class=\"--l --r sentence_highlight\">If you want to develop yourself further, the best place to start is with the potential analysis. <\/span><span class=\"--l sentence_highlight\">This will help you find out what you are made of and what you need to realise your potential.<\/span><\/p>\n<p><span class=\"--l --r sentence_highlight\">If you want to take your company forward, then arrange a consultation appointment and discuss with our experts how we can best support you with your challenges.<\/span><\/p>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"bg-silverWhite-100 pt-[27px] px-xs md:px-md max-w-content mx-auto rounded-card w-full overflow-hidden tab \">\n            <button class=\"flex items-center w-full mx-auto font-normal text-left transition duration-300 ease-in-out cursor-pointer pr-md pb-[27px] tab_title md:pr-14 text-[24px] focus:outline-none\" id=\"accordion-6a8144bec82aa-tab-3\">\n              Which experts will you work with?              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"20\" viewBox=\"0 0 21 20\" fill=\"none\">\n                <path d=\"M19.875 6.0927L10.9417 15.0177C10.6917 15.2594 10.3 15.2594 10.0584 15.0177C10.05 15.0094 10.05 15.0094 10.05 15.0094L1.1167 6.0752\" stroke=\"#101820\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/button>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-base text-calmBlack-80'><p><span class=\"--l sentence_highlight\">We stand for quality and trusted content.<\/span><\/p>\n<p><span class=\"--l --r sentence_highlight\">Our coaches have many years of professional experience and regularly undergo further training. <\/span><span class=\"--l sentence_highlight\">Choose for yourself who suits you best.<\/span><\/p>\n<p><span class=\"--l sentence_highlight\">We work with experts from academia and professional practice in our training and microlearning programmes.<\/span><span class=\"--r sentence_highlight\"><br \/>\n<\/span><\/p>\n<p><span class=\"--l sentence_highlight\">Their input is made available to you in professionally filmed videos.<\/span><\/p>\n<p><span class=\"--l --r sentence_highlight\">A designated team of consultants is available to advise companies on each trend topic.<\/span><\/p>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"bg-silverWhite-100 pt-[27px] px-xs md:px-md max-w-content mx-auto rounded-card w-full overflow-hidden tab \">\n            <button class=\"flex items-center w-full mx-auto font-normal text-left transition duration-300 ease-in-out cursor-pointer pr-md pb-[27px] tab_title md:pr-14 text-[24px] focus:outline-none\" id=\"accordion-6a8144bec82aa-tab-4\">\n              Can I try a course before paying?              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"20\" viewBox=\"0 0 21 20\" fill=\"none\">\n                <path d=\"M19.875 6.0927L10.9417 15.0177C10.6917 15.2594 10.3 15.2594 10.0584 15.0177C10.05 15.0094 10.05 15.0094 10.05 15.0094L1.1167 6.0752\" stroke=\"#101820\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n              <\/svg>\n            <\/button>\n            <div class=\"overflow-hidden tab-content \">\n              <div class=\"wrap\">\n                <div class='text-element align-left typo-base text-calmBlack-80'><p>Yes, you can register for free and try out many of the products in our catalogue, for example our training courses, with no obligation. Only after completing all the free content, will you be invited to purchase the full version. Up to this point, you do not have to provide any payment information.<\/p>\n<\/div>              <\/div>\n            <\/div>\n          <\/div>\n           \n        <\/div>\n          \n              <div class=\"flex flex-col items-center mx-auto max-w-content gap-xs cta-card\">\n        <div class='text-element align-left typo-h3 font-bold text-center'>You still have questions?<br> You can find the answers here!<\/div>          <div class=\"flex justify-center button-wrap\">\n                      <a target=\"\" href=\"https:\/\/constellation.academy\/en\/faqs\/\" class=\"btn-primary !bg-singalGreen-100\">\n                        Further FAQ articles        <\/a>\n                  <\/div>\n                  <\/div>\n            <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2350,"template":"","produkt-category":[73],"produkt-tags":[141,84,95,148],"class_list":["post-2552","produkt","type-produkt","status-publish","has-post-thumbnail","hentry","produkt-category-coaching-en","produkt-tags-business-transformation-en","produkt-tags-leadership-en","produkt-tags-new-work-en","produkt-tags-people-experience-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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