Specialist for People & Culture Management
Learning content
Some say that a company does not develop an identity – it already has it. That is true, because even if a dedicated mission statement or values have never been established, there is always a kind of core or common thread that everyone, consciously or unconsciously, follows.
Our experts will show you how to identify and record existing cultural elements, values and strategies. You will learn which aspects are relevant for a corporate culture and how to combine all the individual parts into a coherent whole.
Did you know that brands don’t just exist for products and in the business-to-customer sector, but also when it comes to recruiting employees? The image or reputation of a company has a significant influence on the success of employee recruitment and retention. We take a look at what the employer brand is all about. You will learn about techniques that you can use to build your brand. And, of course, the experts will tell you how to use employer branding to attract and retain employees.
In order to find the right employees, you first need to know exactly what you are looking for. You also need to position your company in such a way that it is clear to the outside world what you stand for. Then it’s time to start recruiting. In this course, you will learn step by step what you need to consider in the job ad, interview and selection process.
And it doesn’t stop there. After all, with everything you will learn in this training programme, you ultimately want to ensure that everyone is satisfied, works productively and there is as little fluctuation as possible. You can do this by finding employees who fit in with the corporate culture, by guiding these employees through their time at the company and supporting them in achieving their goals. In other words, a holistic endeavour.
We’ve already said it. Good HR doesn’t just mean hiring the right people. It also means ensuring that they remain satisfied.
To do this, they first need to be well received in the company. That’s why you’ll learn how good onboarding works, so that new employees feel at home straight away and get all the knowledge they need. After that, the experts will talk to you about employee surveys, analysing performance and further training – but more on that in a moment. And even if someone leaves the company, you’re still seen in a positive light. That’s why you’ll about the importance of offboarding.
Further development plays a particularly important role for many employees. It increases retention rates, makes the company fit for the future and enables your company to develop. However, not every form of development works for everyone. That’s why you will look at the different types of learners and familiarise yourself with different learning formats. You will then be able to design the right programme for each employee.
You don’t have to make personnel decisions based on gut instinct. You can measure both employee performance and satisfaction based on data. That’s why you’ll delve deeper into the areas of performance management and people analytics.
Our experts will show you how to collect and analyse data and how this can help you to make decisions. You will learn how to work with KPIs to help you align yourself and measure your results.
With all your knowledge, you will have your finger on the pulse of the company! You’ll recognise the prevailing mood. You will know which skills are on hand and which are missing. You can plan strategically for the personnel requirements of the future. All of this makes you a valuable employee who helps the company move forward.
Modules
As a People & Culture Management Specialist (IHK), you no longer focus on the administration of personal data, but on the people themselves. After this course, you will find it easy to keep an eye on the “big picture” and to develop the company and make it successful, taking into account the resources and needs of the employees.
Module overview:
Experts
Basma has over 15 years of experience in Human Resources. Her career began at DDB, one of the world’s leading creative agencies. For 10 years she worked in HR and Recruiting for the Berlin office. In the last one and a half years at Zalando as Head of People and Organisation (P&O), Basma led a team of 12 business partners, who in turn supported almost 300 business unit managers in their work in the area of HR and organisational development. She was a strategic partner for management and a consultant for all key HR areas – from employer branding, talent acquisition and talent management to organisational development, team effectiveness, HR and leadership development, diversity and inclusion.
As a consultant for medium-sized companies and corporations, Wolfgang has been involved in various projects since 2012. From the implementation of various HR apps to complete HR IT strategies – he knows his stuff. Since 2015, Wolfgang has also been working on modern leadership and organisational forms as well as the transformation of companies. As a team leader, he launched an initiative at his former employer in 2018 to turn the consulting unit into the company’s first agile department. The desire to rethink and exemplify work and the need to bring HR and digitalisation together was the motivation to found the HR consultancy meHRsalz together with his current partner Philipp Hölzle in 2020.
Franziska has been working in the field of personnel development for almost 8 years and has planned, implemented and supported various further training formats. She organised management development in Spain at McFIT GmbH (now RSG Group) and now works at [dwp]- die Wirtschaftspsychologen. There she is Deputy Managing Director. As a coach, consultant and trainer, she supports other companies as well as foundations and institutes. She accompanies organisational developments and change processes, e.g. for the Berlin judiciary, Deutsche Kredit Bank or NABU. In addition, she is a freelancer and has become familiar with various forms of organisation, advises founders, managers and managing directors and accompanies learning processes with fire and passion.
Career opportunities
Personnel management is often referred to as “human resources”. The term is criticised – after all, it is about people who are more than just their labour. The term “human relations” is therefore being used more and more frequently.
This could also be your new job title:
- Human Experience Manager
- People Manager or
- Happiness Manager.
What you can expect
Frequently asked questions
The potential analysis shows where an individual, a team or a company lies in terms of future capabilities compared to the benchmark. This is an ideal reference point for planning where further development makes sense.
Whether you are an individual or a company: On our platform, you will find everything you need for your future viability from a single source. And you can rely on the fact that all offers are harmonised, scientifically sound and practical at the same time.
Register for free and choose what you need to actively shape your future or that of your company. Once logged in, you can access all content at any time.
If you want to develop yourself further, the best place to start is with the potential analysis. This will help you find out what you are made of and what you need to realise your potential.
If you want to take your company forward, then arrange a consultation appointment and discuss with our experts how we can best support you with your challenges.
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